Wert Marketing Group, LLC
About Us
Destination Marketing is our specialty and we love what we do. We can help your DMO in the following areas:
* Strategic Planning
* Brand Strategy
* Advocacy
* Destination Accreditation
* Crisis Management
* International Destination Marketing
Click below to learn how we have assisted other DMO’s.
Our Services
Strategic Planning
From the initial start up meeting, we work with you and your staff to determine the Goals for the organization, Measurable Objectives, Target Markets, Overarching Strategies, Tactics, and Measuring Effectiveness.
We also support your plan through the approval process and stand ready to help if and when market conditions change.
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We also support your plan through the approval process and stand ready to help if and when market conditions change.
Advocacy
Advocacy is the key to successfully working with your local, regional state and national elected officials. Our approach is to study your situation and develop an Advocacy Plan to help you navigate the many twists and turns in the market, leadership changes and political challenges.
Accreditation
Destinations International has developed a worldwide accreditation program for any size DMO. The standards in the program are based on best practices in the DMO industry and cover areas of Governance, Sales, Marketing, Communications, Research, Sustainability and Innovation. Our team has worked with scores of DMO’s in becoming Accredited and Re-Accredited.
Over 200 DMO’s worldwide are accredited, and we can help your DMO achieve this worldwide industry standard.
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Over 200 DMO’s worldwide are accredited, and we can help your DMO achieve this worldwide industry standard.
Crisis Management
We all face various crisis situations related to weather incidents, civil unrest, medical and environmental challenges. We have been through them as well, and we can help you develop a Crisis Communications or a Business Continuation Plan tailored to your community.
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Brand Strategy
Destinations need a brand as much as any other product or service. We have extensive experience in assisting destinations in establishing, refreshing or rebranding your DMO. Check with us to learn what we have done in several Florida markets.
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International Destination Marketing
International visitation can be a new and significant target market for a destination. International visitors stay longer and spend more than domestic visitors and often travel when destinations can use it the most. We know Europe, UK and Latin American markets and how to crack the code to be successful.
Contact us today to see how we might help your destination get into or enhance your International marketing efforts.
Contact Us
Contact us today to see how we might help your destination get into or enhance your International marketing efforts.
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